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any years ago there was a period of time that is often casually called "Medieval." It was a time, so the story tellers tell us, of tiny kingdoms, brave knights and ferocious dragons.

ransportation and travel were both crude and difficult, usually necessitating that each kingdom be as self sufficient and self reliant as possible. So it was very important that within each kingdom all the major crafts and professions of the day were ably represented to insure the survival of the kingdom. In the English language there are still remnants of some occupations in such familiar surnames as Carpenter, Miller and Baker.

nterestingly enough, beyond the specific title the vocation also took on its own greater personality. This personality preference can also give a broader understanding of the basic complementary style and types necessary to the kingdom's survival, or perhaps any organization's success. Although the specific vocation influenced the name, it was no accident that certain personality types and styles gravitated to certain occupations. The personality of these jobs suited the inclinations of the job holders, and the predecessor to modern day job descriptions was born. The successful matching of a job-holder's personality to the personality and unique requirements of the job was necessary to the kingdom's survival, or perhaps any organization's success. The successful kingdoms more than likely were able to blend the differences into a powerful and formidable entity. With today's diverse workforce, the corporate kingdom that acknowledges and nurtures these personality preferences could become an organization as successful as the Camelot of old.

ven though we now appear to have the freedom to explore many different career alternatives, we still have a medieval vocational personality within each of us. This personality, properly identified and understood, can motivate our success but, if ignored, may set the stage for our ultimate failure. Since times appeared to be simpler then, let us return to the kingdoms of medieval Europe and see what we would have done then, regardless of what our names are now.

our distinct personality, The Merchant, might be found in most of the thriving kingdoms of the time. Your overriding goal is to always be competitive, for Merchants are the deal makers. Every situation is realistically analyzed for its profit potential. A well executed deal, even one that is profitable for all participants, can be its own reward for many Merchants. On the positive side you can be logically practical, rational and realistic. On the negative side you may be rigidly dogmatic as well as unmerciful and precipitous. Interestingly, your preference is just as applicable in today's corporate kingdoms.

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